Alexandra is a creative professional with a degree in Art from the California Institute of the Arts. After starting her career as an Art Director in Los Angeles, she moved to Hong Kong, where she led a team at Asia Online to secure a US$50 million investment through innovative branding. In 2002, she founded Creasians, merging branding with emotional engagement through her unique approach, Brandology. She has branded individuals, products, and a city in China, and has also ventured into the crypto space with early NFT transactions.

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As a passionate artist and energy healer, Alexandra Yung @ Cre8tif Art is developing the E-motion series—mixed media artworks designed for emotional resonance and healing. She creates intricate mandalas using sacred geometry to promote mindfulness and spiritual growth. Actively involved in her community, she supports female entrepreneurs through various organizations and thrives as a Creative Alchemist, dedicated to creating transformative experiences.